VoxVoices
Dallas Cowboys: No Twitter For You!
Posted on Nov 28, 2011 by John Barnett, Senior Communications Analyst |
How do you take a non-story, make it a big deal … and ensure the backlash works against you? Ask the Dallas Cowboys to handle your communication response. Getting a flag for public relations bad calls this Monday is the Dallas Cowboys, and the center of the story is Dallas ...
Tagged: twitter, melissa kellerman, dallas cowboys, crisis communication, social media, transparency, dallas cowboy cheerleaders
Happy Thanksgiving From The Vox Optima Family
Posted on Nov 24, 2011 by Vox Voices |
“Other things may change us, but we start and end with family.” ~ Anthony Brandt Despite what you may see on the news these days, we have a lot to be thankful for this year. One of the personal and spiritual bennies of Thanksgiving Day (besides enjoying tacit permission to eat y...
Tagged: vox optima, family, thanksgiving
PR Finally Updating Its Own PR
Posted on Nov 22, 2011 by John Barnett |
As many have pointed out, public relations, needs to overhaul its own PR plan. To discover its new identity, the Public Relations Society of America, in concert with several other public relations associations and organizations began this week by starting an extensive survey of the PR community t...
Tagged: public relations, prsa, pr, pr redefined
Veterans Day: Why Hiring A Vet Is Smart Business
Posted on Nov 10, 2011 by Merritt Hamilton Allen |
As always, Merritt leads Vox Optima from the front and delivers our first video blog post. In her newly found three minutes of fame, Merritt takes on an important cause that’s near and dear to our hearts: employing Veterans. In her video post, she outlines the top reasons why sh...
Tagged: sdvosb, small business, veteran owned, service disabled, veterans administration, veterans day, veterans, employment, jobs
Media Relations: It Shouldn't Come To This
Posted on Oct 31, 2011 by John Doucette |
About the worst thing that can happen between a PR organization and a reporter is bad blood so poisonous it cannot be cleansed. This past month, the ongoing dispute between Jack O’Dwyer and the Public Relations Society of America made the trades again. It’s for the usual worst reason...
Tagged: prsa, jack odwyer, public relations, crisis communications, media relations, john doucette