Items tagged with strategic communication
Blog Posts
Public Relations Basics: Put Your Best Spokesperson Forward
Apr 19, 2012
When a company is involved in an issue impacting the general public and hopes to generate positive public opinion, who is the best person to respond to the hometown media covering the story? Often, for some inexplicable reason, companies turn to t...
Netflix: when strategy and communication collide
Sep 22, 2011
Recent developments at Netflix are a textbook example of how not to implement strategic communication in an organization. The team at Netflix made a conscious effort to diversify their business into streaming video along with their traditional DV...