Items tagged with strategic communication

Blog Posts

Public Relations Basics: Put Your Best Spokesperson Forward

Apr 19, 2012

When a company is involved in an issue impacting the general public and hopes to generate positive public opinion, who is the best person to respond to the hometown media covering the story? Often, for some inexplicable reason, companies turn to t...

Tagged: media relations, strategic communication, public relations, outcome based communication, communication planning

Netflix: when strategy and communication collide

Sep 22, 2011

Recent developments at Netflix are a textbook example of how not to implement strategic communication in an organization. The team at Netflix made a conscious effort to diversify their business into streaming video along with their traditional DV...

Tagged: netflix, quickster, crisis communication, branding, strategic communication, communication counsel