Managing Director, Business Development
JC Kreidel has spent her entire career, in one way or another, telling stories. From her days as a Navy broadcaster, she learned quickly the key to a good story is to really listen, fostering a relationship with the subject. As a founding member of Vox Optima, she’s applied that same basic philosophy to business development.
When Merritt first had an idea to build an agency around telling our clients stories in the most compelling, relevant and accurate way, it took JC all of three seconds to sign on. Since start up in 2005, JC has led proposal and contract negotiations, helping to make the our national firm a credible, successful business recognized for superior products and services, but also an agency people liked.
Focused just as much on building relationships with our clients, partners and vendors as the detail work of contracting, JC is tasked with the forward momentum of our company, helping to expand new lines of business such as our dynamic digital signage services and encouraging clients to include social media as a part of their communications plans, even if she was a late convert herself!
The same keen attention to detail only a fact checker can appreciate allowed JC to develop a highly successful capture process that’s landed us business with both government and commercial clients. Working with federal contracts for more than a decade, JC has helped shape the role of contracted public affairs for our Federal clients, taking media outreach and organizational communications successes and making them relevant in the private sector.
In her work outside the virtual proposal conference room, JC’s work also focused on media simulation and training, and in creating successful public affairs campaigns to include the Capital Investment for Labor (CI for Labor) initiative, bringing media attention to the Navy’s larger drive to improve the quality of life for shipboard Sailors. JC also provided public affairs guidance, strategic planning and products for Task Force SIM, a CNO-directed awareness campaign tasked with promoting Fleet readiness and joint interoperability by providing the framework and guidance for Navy-wide use of modeling and simulation.
JC received her bachelor of arts in communication from Thomas Edison State College, and a Master’s Certificate in Government Contracting from Old Dominion University. Moreover, as a Defense Information School graduate, JC is a “DINFOS trained killer,” ready to assist any client no matter what obstacle is.