Herdt Consulting – Brand Management

Challenges

Herdt Consulting delivers change management, leadership development and strategic planning to small and large firms. Herdt Consulting needed help building brand identity.

Solutions

Vox Optima met with key Herdt Consulting leaders and presented Web design ideas, as well as overall brand recognition ideas. Vox Optima worked closely with Herdt officials to develop aggressive strategies for social media and a dynamic online presence, and discussed methods of benchmarking awareness of the Herdt brand. Vox Optima also developed a custom line of outreach tool kits, event planning, newsletter support, multimedia productions, fact sheets, and marketing cards.

Outcomes

Vox was able to identify a brand recognition “menu” to offer other firms.