NAVSEA Office Of Corporate Communications – Strategic And Organizational Communications

Challenges

Naval Sea Systems Command (NAVSEA), the U.S. Navy’s largest acquisition command, oversees more than a fourth of the Navy’s civilian workforce at 38 locations across 16 states, and manages nearly a quarter of the Navy’s entire budget. NAVSEA’s Office of Corporate Communications, representing the entire enterprise, needed extensive and comprehensive communications support to meet its vast responsibilities providing information to personnel, industry, government leaders, and the general public.

Needs included providing services such as tradeshow and exhibit coordination; annual command publication layout and distribution; strategic communications planning; corporate newsletter writing and layout; creation and management of digital signage, web, and social media content; and outreach planning and execution. The office also needed an executive assistant to the corporate communications director, a command photographer, and a speechwriter to the admiral. A key priority was the creation of a corporate brand and aligning communications messages across the organization.

Portsmouth, VA - July 21, 2015) - USS Helena is scheduled to receive technology upgrades that will include the installation of a modular framework of processors and consoles, high-resolution monitors, and large-screen displays. 

Portsmouth, VA - July 21, 2015) - USS Helena is scheduled to receive technology upgrades that will include the installation of a modular framework of processors and consoles, high-resolution monitors, and large-screen displays. 

Solutions

The Office of Corporate Communications turned to Vox Optima’s considerable communications expertise and Navy experience. Vox Optima was able to assist the director with branding and messaging alignment by preparing the annual strategic plan and collaborated with staff to develop themes to communicate to the organization.  Our technical and subject matter experts addressed the requirements created by these projects and suggested expanded communications avenues.

Among many accomplishments, Vox Optima introduced digital signage at NAVSEA headquarters in 2008; re-launched a newly designed enterprise-wide website in 2011; and managed the first-ever launch of the organization’s social media presence.

Outcomes

The corporate communications director has been able to move far beyond simple message alignment and corporate branding with her former products.   The success of these projects led to development of networked digital signage across the organization. NAVSEA also converted many of their current printed products into an online version.

The success of our efforts helped improve internal and external communications processes and tools. Vox Optima also aided the director and her staff in demonstrating the value of the office’s communications work toward NAVSEA’s overall mission.