United States Fleet Forces Command – Strategic Communications & Media Relations Training

Challenges

The U.S. Fleet Forces Command’s Fleet Training Directorate oversees training on both coasts, including East Coast exercises training Carrier Strike Groups, Amphibious Ready Groups, Marine Expeditionary Units and Independent Deployer Unit, all overseen by Carrier Strike Group Four. As part of the Fleet training effort, the command needed communications support to help research and coordinate public affairs efforts in training exercises.

The command also needed help incorporating public affairs training and assessment into major live and synthetic training events on the East Coast. Training scenarios needed greater realism in this area to prepare commanders and public affairs teams for their roles overseas. As a subcontractor to SAIC, Vox Optima fills this need.

Solutions

Vox Optima began by providing research, photography and writing services in support of major training events. Vox personnel role-play senior public affairs officials and members of the international media to help train strike group public affairs officers and senior leadership.

Vox Optima also provides media training to senior leaders and helps assess the performance of public affairs personnel in major events. This training is powered by Vox Optima’s extensive experience in print and digital journalism, military and civilian public affairs and in military and civilian media organizations.

Outcomes

Vox Optima is a valued member of the Fleet Forces training team and works closely with training commands to help run live and synthetic events training deploying Sailors and Marines.

Scenario-based simulated media products – some produced from media training with leaders – have led to increased scenario realism and effectiveness in exercise development. Increased demand for our training expertise has led to increased scope of training and greater integration and innovation.