Vox Optima Returns to "The Line" Discussion Panel

Our executive director and owner, Merritt Hamilton Allen, returns to the New Mexico In Focus’ The Line panel along with host, Gene Grant, director of state operations and Common Cause, Viki Harrison, New Mexico Political Report reporter, Andy Lyman, and The Albuquerque Journal reporter, Dan McKay, to discuss several issues facing the state …

The Brand Ambassadors - Building Reporter Relationships

The world today is getting noisier and louder every minute.  

The Internet adds content for public consumption every second and it all competes for the attention of all kinds of audiences. In other words, your message has to be engaging and interesting or it’s going to be drowned out.  You have to have a great story to tell.

The Brand Ambassadors - What Goes into Imagery for Business Part 2

In December 2017, Wyzowl, a video production company, conducted its annual state of video marketing study for a snapshot of video’s importance in marketing and branding.  Some of its key findings include:

The Brand Ambassadors - What Goes Into Imagery for Business - Part 1

The strength of one’s brand lies in its ability to demonstrate its capabilities, communicate successfully with customers and stakeholders, and display personality and authenticity. And according to recent studies, there is certainly no better way to accomplish all of this than through visual information.

The Brand Ambassadors - Branding Your Nonprofit

In the world of nonprofits, there are similarities to the marketing and branding efforts of their commercial counterparts.

Similar, but not exact.