The Rise of Independent Newspapers

Any chance you have a newspaper subscription?  Best guess – no, you don’t.  The changes in the business of journalism and the operations of newspapers has changed radically during the last couple of decades and certainly with the advent of the Internet and social media.

In this week’s episode, Merritt and Gary talk about the changes affecting the world of print journalism.  They explore why newspaper newsrooms have been shrinking, how many large metro newspapers are part of huge corporate publishing chains, and what the positive and negative impacts of digital publishing have had on local small independent newspapers.

Lend Us Your Ears: It's Time to Talk Speechwriting

According to the National Institute of Mental Health, fear of public speaking is the most common phobia, surpassing even the fear of death. While writing a speech is not nearly as debilitating, it can still be a major pain in the neck.

Natural Disasters & Crisis Communications (AKA The End Is Near!)

Despite all the planning and preparations, natural – and man-made – disasters are difficult for communication and public information professionals to manage.  They are faced with helping first responders do their jobs, informing the public and keeping them calm, and getting the right information out that supports public safety and possibly evacuations.  The Kilauea volcanic activity on the island of Hawaii is a classic example.

In this episode of “The Brand Ambassadors,” Merritt and Gary explore the challenges faced by corporate, military and government communicators face when Mother Nature decides to remind humanity who’s really in charge.  They are joined by Christian Gearheart, Vox Optima’s digital communication and imagery specialist, who reaches back to his days working with the U.S. Forestry Service as a public affairs specialist.

The Brand Ambassadors - Getting Your Media Relations Right

There’s more to media relations than a few snappy press releases and Twitter direct messages to reporters. Effective media relations pros know that reporters and editors want relevant stories and content formatted to their outlets’ needs.

The Brand Ambassadors - Event-Based Branding

Whether you love them or hate them, trade shows and special events are truly unique communication options for engaging, face-to-face marketing.  Special events and trade shows are an integrated selling tool – sales, technical, live demonstrations, executive suite management and collateral material all come together in a forum where statistically 83 percent of attendees have some level of buying power.  

The Brand Ambassadors - Building Social Media Campaigns

In many episodes of The Brand Ambassadors, the topic of social media has been discussed to varying degrees and the importance it plays with audience outreach and engagement.  This week, Merritt and Gary welcome Kristelle Siarza, the founder and CEO of Siarza Social Digital, to break down the elements of a good social media campaign.

The Brand Ambassadors - Strategically Realistic

Successful people - whether they are in public relations, finance, business startups, government and so on - will always tell you their success depended on having a solid strategy.  However, a lot of them won’t tell have realistic and practical their strategies were. Absolutely every endeavor needs a strategy, but how many of those endeavors built a detailed, overly comprehensive strategy that immediately went into a bookshelf somewhere, never to be seen again.