Building Your Brand Culture From The Inside Out

Employees make the best brand ambassadors ...

Some of the strongest brands out there were built from  the inside out. The brand is part of the corporate culture and the biggest ambassadors for the company are its employees. That's where businesses and their customers get the greatest return on investment -- by making true believers out of the employees.

Andrew Barlow of Overflow Communications joins Merritt Hamilton Allen and Gary Potterfield this week to tell listeners how to imprint their brand on their corporate culture. Brands begin from the inside out - your employees have to know the culture and brand values to relay them to you customers. Andrew, Merritt and Gary will share tips, tactics and techniques to make your employees feel part of the team and to serve as your most enthusiastic brand ambassadors.

You can listen to the full episode by clicking here.

Andrew Barlow, founder of Overflow Communications

This Week's Guest: Andrew Barlow has spent his career quietly helping leaders sound their best.  Leaders ranging from Navy battlegroup commanders and bank presidents to hospital CEOs and the top elected officials in Texas have benefited from his unmatched writing talent, intuitive communications skills and dry sense of humor.

During his career, he served his country as an officer in the U.S. Navy (including a wartime Tomahawk-firing deployment), an associate pastor at a startup church he helped grow from 150 to 3,000 in Sunday attendance, speechwriter to the governor and lieutenant governor of Texas and other elected officials, and founder of his own communications firm, Overflow Communications. At every stop, he has found the creative way to tell a story, change perspectives and precipitate effective action.

Andrew focuses on creative approaches to effective communication: challenging norms, identifying opportunities and keeping his company and clients thinking big on the way to powerful results. Andrew can be found on Twitter, Facebook, Instagram and LinkedIn.

Image: Pixabay