Let's face it -- the bottom line of business is usually its bottom line.
Whether you are a small-business "mom and pop" company or a medium- to large-sized corporation, economics impact all aspects of your operations, your employees, your shareholders, and your brand. And how you and your company respond to the changes in the economic environment - for the good or the bad - affects your brand. Be it stability, corporate social responsibility, or other factors, you have to consider economics as a key player in your brand.
Co-hosts Merritt Hamilton Allen and Gary Potterfield use this week's episode to explore how the current economic boom, the socio-political environment, and the business community's response to all of it will affect personal and business brands. As the company's resident economist (she has the degree to prove it), Merritt explains the economic factors influencing business and corporate leaders' brands. She and Gary also discuss a number of "in-the-news" articles that show how the changing economy has changed corporations and other business' strategic plans and what impact those economic course corrections have had on their brands.
Merritt highlights Vox Optima's desire to support the economy by offering another pitch for job seekers to consider a number of top-notch creative opportunities at Vox Optima. You can find them all on the Careers page of our website.
For the show, you can listen to the full episode by clicking here.