Facebook, Twitter and other major social media platforms are facing reduced levels of trust for their audiences. Facebook specifically announced changes to its algorithms to focus on "engaging content," which presents challenges to company pages that rely heavily on organic content for its marketing efforts. And then there's all the issues facing brands on how they manage social media as a brand and how they manage employee social media activities as they relate to the brand.
Hosts Merritt Hamilton Allen and Gary Potterfield are joined by Vox Optima's events coordinator Rachel O'Sullivan and the in-house social media moderator, John Barnett to talk about the current changes to social media platforms like Facebook and Twitter, the level of trust audiences have in both social media and traditional media, and the challenges these events present to brands and companies. The group also explores the importance of social media policies. Merritt and John talk about the importance of balancing a brand's need for creating enthusiastic employee ambassadors on social media against the brand's need to mitigate legal risks and outline social media activities, while Rachel and Gary advocate for responsible and safe use of social platforms, both professionally and personally.
To check out all the ideas and opinions, listen to the full episode by clicking here.
This Week's Guests:
Rachel O'Sullivan: Rachel has been our events and exhibits coordinator and the director of Vox Optima's Western Region since 2008. Originally from a small town in Idaho, she joined the Navy in 1985 and became a Navy journalist and mass communication specialist. She worked for a large defense contractor as a marketing and corporate communications manager and has been a solo entrepreneur, creating and selling a number of small businesses. In 2007, she met several Vox Optima employees and decided working for a woman-owned, disabled veteran owned business as its events and exhibits planner would be exciting and meaningful work. You can reach Rachel via email, Twitter, Facebook and Instagram.
John Barnett: Knighted with the title of Vox Optima's company curmudgeon, John is a retired Navy master chief with more than 30 years of experience and expertise in public relations, journalism, social media, communication planning, news and feature writing, internal communications, and media relations and training. His favorite assignment was as a journalism and advanced newspaper editor studies instructor at the Defense Information School. That experience and his other military and civilian PR work history helps Vox Optima provide solutions to clients with real-world media relations, social media and publication challenges. John can be reached best via email, and to some degree on social media at Twitter or LinkedIn.