Getting your message out cannot be limited to owned media and advertising alone. To get your story in front of your audience means talking to and developing relationships with reporters and other members of the Fourth Estate.
But when it comes to talking with the media, are the people who represent the face of your company ready for those interviews? Do they understand the nuances of giving an effective interview or how to avoid the traps that some interviews can present?
In this week's episode of The Brand Ambassadors, your hosts Merritt Hamilton Allen and Gary Potterfield are joined by public relations professional and president of Signal Bridge Communications, Bill Salvin, to talk about the tactics and strategies involved in media training, key techniques for giving a solid interview that supports your story while also giving the reporter a solid interview, and avoiding some of the common pitfalls of media interviews.
Bill explains how his approach to media interviews is a responsive conversation that not only address the issues, but also tells the most interesting story possible. He and Merritt also discuss the importance of continually building and developing relationships between news producers and the public relations professionals.
As a public affairs officer in the Navy Reserve, Bill has extensive experience with handling major and high-visibility communication and media relations projects. In his commercial endeavors as president of Signal Bridge, he has an impressive portfolio of clients he's trained to effectively deliver their side of a story in all types of media interviews.
To check out the full show, you can listen to it by clicking here.
This Week's Guest:
Bill is an accomplished, well-respected communications trainer with extensive experience in media, communications, and crisis response. He has trained thousands of people across a broad range of industries including energy, defense, aviation, aerospace, high tech, and academia. Bill has conducted programs for companies such as Lockheed Martin, United Space Alliance, BP, True Companies, Chevron, NASA, DuPont, Quicken Loans, Occidental Petroleum, University of Nebraska, and many others. During the Deepwater Horizon oil spill in the U.S. Gulf Coast, Bill spent nearly five months on the BP communications team.
Bill has more than three decades of experience in communications training, corporate public relations, journalism, crisis response, and military public affairs. He has worked in nearly all 50 states and many foreign countries.
Bill has been in the U.S. Navy Reserve for 32 years. He is currently a Captain and serves as Chief of Staff to the Navy’s Vice Chief of Information. Bill recently completed a year in Afghanistan working as the director of public affairs and the spokesman for U.S. forces – Afghanistan and NATO's Resolute Support Mission. In his capacity as a Navy and military spokesman, Bill has been interviewed by The New York Times, CNN, Reuters, AP, BBC, Time, USA Today, and many others. You can reach Bill via email, Twitter, LinkedIn, Facebook and Instagram.