The Brand Ambassadors - The Ultimate Crisis

 Crisis communication and technology

The changing technology is changing the way we communicate during a crisis.

In recent years, communities have gone from relying on the TV and radio civil defense alerts to emergency alerts via email, SMS text alerts, robo calls from law enforcement, social media and corporate digital signage alerts in almost real-time.

Co-hosts Merritt Hamilton Allen and Gary Potterfield use this week's episode to explore how the trends in communication technology has affected the way businesses and government engages with audiences.  They reflect on the communication responses for past crises such as the Navy Yard shooter and the State of Hawaii Emergency Management's erroneous missile alert text that sent the entire state into a panic for more than 30 minutes.

Merritt digs further into how disaster responses must have an integral communication plan that not only informs the public, but also helps ensure public safety.  She stresses that the integrated part of response and communication means they both work together throughout the entire event to support each other in each step of a response process.  Gary adds that an essential part of the communication side of a disaster response program is proactive and engaging media relations element.  Gary points out that technology plays a significant role in working with civilian media and agency spokespeople to deliver a clear and consistent messaging.

For the show, you can listen to the full episode by clicking here.

Image: Pixabay