Partner marketing focuses on communicating value to, with and through resellers, distributors, alliance partners, agents and other third-type companies to help market and promote your organization. No matter what you offer, when it comes to partner marketing, there are two important questions that all parties need to answer: What’s in it for them and why should they care?
In this week’s episode of The Brand Ambassadors, Merritt and Gary welcome Boulder Crest and EOD Warrior Foundation chairman and founder Kenneth Falke and Leon Tackitt, owner of Tackitt Family Vineyards. As retired Navy Explosive Ordnance Disposal technicians, Ken and Leon have a passion for helping fellow combat veterans and their families deal with the issues surrounding long-term care and emotional support of returning military personnel and their families.
Faced with the issue of raising awareness of these military heroes, Leon and Ken developed a partnering strategy that combined the resources and audiences of their very different companies to expand the "branding" of wounded veteran challenges and move those audiences with effective calls to action. Merritt and Gary also get them to divulge some of their tactics and methods for helping this community gain greater recognition and increase public support.
You can listen to the full episode by clicking here.
This Week's Guests:
Leon Tackitt's dream of running a winery started around 1998 while he was still on active duty in the Navy. With 10 years left to serve, Leon and his wife, Cindy, started taking classes with UC Davis, reading every book they could find and reaching out to everyone they knew that had talent in wine making. The garage was always full of glass carboys full of some concoction, from obscure red wines to their flagship, Gewurztraminer.
During that 10 year span, they built the infrastructure for the winery on weekend jaunts from San Diego to Paso Robles. It was a long slow process, but it was all by their own hands as funds and time would permit. In late 2007, Leon retired from the Navy after 27 years. In February of 2008 they bottled their first Gewurztraminer under their new winery bond.
Fast forward to 2017 and Leon and Cindy have built an award-winning small boutique winery, Tackkitt Family Vineyards. They have garnered many accolades, from Bronze all the way to Best of Class for their 2012 Petite Sirah at the San Francisco Chronicle, beating out over 200 other Petite Sirahs. Leon can be reached via email, LinkedIn, Facebook and Instagram.
Ken Falke is a 21-year combat veteran of the U.S. Navy EOD community, a retired master chief petty officer, and a highly respected global innovator, author and thought leader on wounded warrior care, military veteran transition, counterterrorism, military training and innovative technology development.
Passionate about caring for combat veterans and their family members, Ken is chairman and founder of Boulder Crest, an organization focused on the teachings of post-traumatic growth, and the EOD Warrior Foundation. He spends most of his time educating the public and private sectors on long-term care for returning military personnel and their families. He also founded Shoulder 2 Shoulder, Inc., a multimedia technology company.
As a serial entrepreneur, Ken founded A-T Solutions, his first company that he built as CEO into a valuable global asset in combating the war on terrorism. In 2010, the Fredericksburg, Virginia Regional Chamber of Commerce named him the Entrepreneur of the Year. He was selected as a finalist in the prestigious Ernst and Young Entrepreneur of the Year Program. Ken can be reached on email, Twitter, LinkedIn, Facebook and Instagram.