In many episodes of The Brand Ambassadors, the topic of social media has been discussed to varying degrees and the importance it plays with audience outreach and engagement. This week, Merritt and Gary welcome Kristelle Siarza, the founder and CEO of Siarza Social Digital, to break down the elements of a good social media campaign.
Kristelle defines an effective social media campaign and explains how to use tools such as editorial and content calendars, measurable objectives, messaging strategy and distribution processes. Once the strategy and tools are in place, Kristelle shows Merritt and Gary that a coordinated and measured social media marketing effort can be planned and executed by any business -- small, medium or large -- to build brands or promote e-commerce.
This is the episode you need to have the straight scoop on scaling, planning, developing and launching a social media campaign that achieves your business objectives.
You can listen to the full episode by clicking here.
This Week’s Guest:
Kristelle is a digital communications and marketing specialist with over a decade years of experience. In 2014, after 11 years in agencies and marketing and comms departments, she founded Siarza Social Digital – a 360-degree digital communications firm that pivots on innovation, curation and creativity.
Kristelle has consulted for and assisted several organizations with digital marketing and communications strategies for the tech, tourism, hospitality, and B2B markets. Her social media and content strategies have helped clients generate millions of impressions and win local and national recognition.
As a Filipino-American, she is one of Albuquerque, NM’s youngest business owners of minority status and one of the New Mexico’s rising stars. In 2016, Kristelle was honored as one of NM’s ‘Forty Under 40,’ and Siarza Social Digital was honored with a ‘Flying 40 Falcon Award’ as one of the fastest growing companies in the state. You can reach Kristelle via email, Twitter, Facebook, LinkedIn, Google+ and Instagram.
Image: Pixabay CC0 Creative Commons