The Brand Ambassadors - Getting Your Media Relations Right


There’s more to media relations than a few snappy press releases and Twitter direct messages to reporters. Effective media relations pros know that reporters and editors want relevant stories and content formatted to their outlets’ needs.

In this episode of “The Brand Ambassadors,” award-winning journalist and Vox Optima media relations and training expert Jim Washington stops by to discuss the smart tactics for developing relationships with reporters. He offers helpful stories from his own professional experience along with insights from colleagues he interviewed for a recent media relations blog post.

Jim explains that PR pros who understand the reporter’s beat and the publication’s content requirements and needs will have the greater success when planning and implementing their media strategies.  He also talks with Merritt and Gary about his process for preparing spokespeople, CEOs and other individuals for media interviews.

You can listen to the full episode by clicking here.

This Week's Guest:

Jim Washington

Jim Washington is an award-winning journalist who worked just about every newspaper beat possible before joining Vox Optima in 2009. He serves as the primary media training and simulation guru for our military and commercial clients. His 18 years in newspapers offered the chance to interview Willie Nelson on his tour bus, write about crime, politics, sports, and medicine, spend time with Sudanese refugees, write about education, some obits, the military, music, as well as shooting and editing online video. He also rode a bike 300 miles around North Carolina, just for a new perspective. He earned a bachelor of arts in journalism and English from Averett University in Danville, Va., and lives in Norfolk, Va. with his wife, Michelle, twin sons Joseph and Jesse, and newcomer Patrick. When he can tear himself away, he likes to ride his bike, sample the local restaurant and brewery scene, and enjoys live music. You can reach Jim via email, Twitter, Facebook, LinkedIn and Instagram.

Image: Pixabay Creative Commons CC0