The Brand Ambassadors - Trends in Reputation Management

Public and private organizations are facing growing challenges to their reputations.

Lately, it seems no company or prominent figure can stay out of the harsh spotlight of public scrutiny.

As audiences become more and more polarized, the knife's edge that businesses and organizations have to walk become sharper and thinner.

Growing trends of employee gaffes, outrage against public figures, and debates over governmental policies are giving businesses and organizations lots of unwanted attention. They also are leaving many CEOs, business owners and even seasoned political leaders, wondering how things went south and what actions will set things back on course.

To provide those insights, The Brand Ambassadors, Merritt Hamilton Allen and Gary Potterfield look to the news headlines to examine trends in reputation management and crisis response. They will explore how companies and individuals found themselves in the boiling hot water of public opinion and debate a variety of potential options those organizations can use to rebuild their public standing. They will also take a look at the new challenges of addressing the highly diverse beliefs of a growing number of equally diverse audiences.

You can listen to the full episode by clicking here.

Image: Pixabay, CC0 Creative Commons