The Brand Ambassadors - Building Reporter Relationships


The world today is getting noisier and louder every minute.  

The Internet adds content for public consumption every second and it all competes for the attention of all kinds of audiences. In other words, your message has to be engaging and interesting or it’s going to be drowned out.  You have to have a great story to tell.

For businesses and PR professionals looking to gain media coverage, the best approach in today’s crowded digital environment is great storytelling. You must do your research to find new angles on old stories or fresh new stories that show your ability as a trailblazing thought leader. You need to find where most have not gone and tell a more detailed and relevant story.  

In this week’s episode, Merritt and Gary feature the insights of American University professor and backpack journalist, Bill Gentile, to talk about storytelling, what goes into a great story, how you can use it for earning media coverage and building reporter relationships, and his other storytelling secrets.

You can listen to the full episode by clicking here.

This Week's Guest:

Bill Gentile

Bill Gentile is an independent journalist and documentary filmmaker teaching at American University in Washington, D.C. His career spans four decades, five continents and nearly every facet of journalism and mass communication, most especially visual communication, or visual storytelling. The founder and director of AU’s Backpack Journalism Project, he is a pioneer of “backpack video journalism” and one of the craft’s most noted practitioners. As Journalist-in-Residence at AU, Bill created that institution’s Foreign Correspondence Network. He is featured in two award-winning documentaries about international journalism in Nicaragua, The World Is Watching and a sequel, The World Stopped Watching. He is the author of the highly acclaimed Essential Video Journalism Field Manual, and its Spanish-language version, Manual Esencial de Produccion Video Periodismo. He teaches the first-ever Spanish-language class at AU’s School of Communication, Backpack Documentary en Español. Bill can be reached via email, Twitter, Facebook, LinkedIn, and Vimeo.

Image: Pixabay, CC0 Creative Commons