The Role of Public Relations in Advocacy

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It’s time for The Brand Ambassadors to roll their sleeves up and tackle the topic of public relations in advocacy. What’s the difference, if any, between advocacy and lobbying? What are the ethical and legal responsibilities for PR pros?

This week Merritt and Gary welcome Dennis Willard, president of Precision New Media, to discuss public relations in advocacy and political campaigns. Dennis started Precision New Media in 2010 after 23 years as a statehouse reporter, the last 15 as bureau chief for the Akron Beacon Journal, providing him with a unique understanding of issues and the political process. He works for Democratic candidates, parties and caucuses in six states, for non-profit progressive organizations, and private sector clients.

Dennis will discuss how he and his company have used public relations techniques to address issues such as collective bargaining, ending gerrymandering and marijuana legalization.

You can listen to the full episode by clicking here.

This Week’s Guest:

Dennis Willard, President, Precision New Media

Dennis Willard started Precision New Media in 2010 after 23 years as a statehouse reporter, the last 15 as bureau chief for the Akron Beacon Journal. PNM works for Democratic candidates, parties and caucuses in six states, for non-profit progressive organizations, and private sector clients.

Dennis and PNM also worked on a series of statewide ballot initiatives to protect collective bargaining rights for public employees in Ohio, end gerrymandering, legalize marijuana, lower drug prices, and reform drug and criminal sentencing. Dennis received a bachelor’s in political science and a master’s in journalism from Ohio State University after serving for five years as a U.S. Navy Journalist stationed in Sigonella, Sicily, and Nea Makri, Greece. Dennis can be reached via email, Twitter, LinkedIn, Instagram or on Facebook.

Image: Pixabay CC0 Creative Commons