Merritt Allen

The Brand Ambassadors - Trends in Reputation Management

Lately, it seems no company or prominent figure can stay out of the harsh spotlight of public scrutiny. As audiences become more and more polarized, the knife's edge that businesses and organizations have to walk become sharper and thinner.

Growing trends of employee gaffes, outrage against public figures, and debates over governmental policies are giving businesses and organizations lots of unwanted attention. They also are leaving many CEOs, business owners and even seasoned political leaders, wondering how things went south and what actions will set things back on course.

The Brand Ambassadors - Bringing Your Media Interview 'A-Game'

Getting your message out cannot be limited to owned media and advertising alone.  To get your story in front of your audience means talking to and developing relationships with reporters and other members of the Fourth Estate.

But when it comes to talking with the media, are the people who represent the face of your company ready for those interviews? Do they understand the nuances of giving an effective interview or how to avoid the traps that some interviews can present?

The Brand Ambassadors - Redefining Brand Identity

Success in today’s business environment requires adapting to change. Change can be driven by any number of factors, including technology, market demand, government policies, mergers and acquisitions.  On this week’s show, Merritt Hamilton Allen and Gary Potterfield  discuss how change affects an organization’s brand with Dave Tang, senior vice-president of corporate marketing for Western Digital Corporation, leading the ongoing transformation of the Western Digital brand.

Building Your Brand Culture From The Inside Out

Some of the strongest brands out there were built from  the inside out. The brand is part of the corporate culture and the biggest ambassadors for the company are its employees. That's where businesses and their customers get the greatest return on investment -- by making true believers out of the employees.

Andrew Barlow of Overflow Communications joins Merritt Hamilton Allen and Gary Potterfield this week to tell listeners how to imprint their brand on their corporate culture. Brands begin from the inside out - your employees have to know the culture and brand values to relay them to you customers.

The Brand Ambassadors - Where The Jobs Are

This week's show focuses on the Millennial job seeker who's interested in developing a promising career in public relations, journalism or communication. Hosts Merritt and Gary will talk with Kim Marks Malone, public relations and journalism professor at the University of Memphis and the adviser for the university's student-run strategic communication firm, Meeman 901 Strategies.

All university students home for winter break, parents of same, and job seekers need to tune in to this show to learn who is hiring whom and for what.

The Brand Ambassadors - Crisis Communication Part Two

We're continuing the discussion from last week's crisis communication show and raising the stakes.

Join Merritt and guest host Jared Hamilton as they interview Tim O'Leary, who ran media operations for BP following the Deepwater Horizon explosion, and Bill McDaniel, who led global medical relief operations following the Indonesian Tsunami. Along with crisis communication planning and proactive media relations responses, Tim and Bill will talk about their personal and professional experiences during history-making crisis situations, as well as their insights to disaster response from both a communicator's and a first responder's point of view.

Merritt Allen joins the roundtable discussion on KNME-TV's New Mexico in Focus

The Line also discusses Governor Martinez's announcement that she will pursue reinstating the death penalty during the 2017 legislative session.

Vox Optima CEO Merritt Hamilton Allen joined the roundtable discussion on a recent episode.  New Mexico In Focus airs Fridays at 7 p.m. and Sundays at 7 a.m. on Channel 5.1, and Saturdays at 5 p.m. on Channel 9.1.