Merritt Hamilton Allen

Planning a Fundraising Campaign for Nonprofits

What does it take to successfully plan and execute a campaign or an event? When should you begin? Who needs to be involved and how do you divide responsibilities? How do you measure success? All questions faced by solopreneurs, large corporations, government agencies and nonprofit charities.

Making Your Own Brand Ambassadors

Most experts will tell you that there are no better cheerleaders for your brand than the people who help make and keep it a reality. But the question is how do you turn employees into “brand ambassadors”? The answer lies in solid internal communication and what Use Conflict author and this week’s guest, Dave Gerber, calls “positive conflict.”

The Brand Ambassadors - Building Reporter Relationships

The world today is getting noisier and louder every minute.  

The Internet adds content for public consumption every second and it all competes for the attention of all kinds of audiences. In other words, your message has to be engaging and interesting or it’s going to be drowned out.  You have to have a great story to tell.

The Brand Ambassadors - What Goes into Imagery for Business Part 2

In December 2017, Wyzowl, a video production company, conducted its annual state of video marketing study for a snapshot of video’s importance in marketing and branding.  Some of its key findings include:

The Brand Ambassadors - What Goes Into Imagery for Business - Part 1

The strength of one’s brand lies in its ability to demonstrate its capabilities, communicate successfully with customers and stakeholders, and display personality and authenticity. And according to recent studies, there is certainly no better way to accomplish all of this than through visual information.

The Brand Ambassadors - Branding Your Nonprofit

In the world of nonprofits, there are similarities to the marketing and branding efforts of their commercial counterparts.

Similar, but not exact.