Miller Lite

The Brand Ambassadors - The Beer Show

In this episode, Merritt and Gary take a deep dive into branding campaigns that everyone can get behind - beer! Joining them is beer advertising legend, Bob Lenz, who created the famous sunset “Miller Time” campaign for Miller High Life Beer and the even more popular “Tastes Great, Less Filling” campaign for Miller Lite, which ran for 20 years and established the light beer category in the U.S. It has been voted to be the 8th best campaign in advertising history.