It’s time for The Brand Ambassadors to roll their sleeves up and tackle the topic of public relations in advocacy. What’s the difference, if any, between advocacy and lobbying? What are the ethical and legal responsibilities for PR pros? This week Merritt and Gary welcome Dennis Willard, President of Precision New Media, to discuss public relations in advocacy and political campaigns.
Successful people - whether they are in public relations, finance, business startups, government and so on - will always tell you their success depended on having a solid strategy. However, a lot of them won’t tell have realistic and practical their strategies were. Absolutely every endeavor needs a strategy, but how many of those endeavors built a detailed, overly comprehensive strategy that immediately went into a bookshelf somewhere, never to be seen again.
Getting your message out cannot be limited to owned media and advertising alone. To get your story in front of your audience means talking to and developing relationships with reporters and other members of the Fourth Estate.
But when it comes to talking with the media, are the people who represent the face of your company ready for those interviews? Do they understand the nuances of giving an effective interview or how to avoid the traps that some interviews can present?
Is your business or organization ready for the inevitable? Do you have a plan in place when bad news, the latest disaster, or other unfortunate turns of events, focus directly on you? Even if the answer is "yes," this episode of "The Brand Ambassadors" is specifically built for you.
This week's show focuses on the Millennial job seeker who's interested in developing a promising career in public relations, journalism or communication. Hosts Merritt and Gary will talk with Kim Marks Malone, public relations and journalism professor at the University of Memphis and the adviser for the university's student-run strategic communication firm, Meeman 901 Strategies.
All university students home for winter break, parents of same, and job seekers need to tune in to this show to learn who is hiring whom and for what.