It’s time for The Brand Ambassadors to roll their sleeves up and tackle the topic of public relations in advocacy. What’s the difference, if any, between advocacy and lobbying? What are the ethical and legal responsibilities for PR pros? This week Merritt and Gary welcome Dennis Willard, President of Precision New Media, to discuss public relations in advocacy and political campaigns.
What does it take to successfully plan and execute a campaign or an event? When should you begin? Who needs to be involved and how do you divide responsibilities? How do you measure success? All questions faced by solopreneurs, large corporations, government agencies and nonprofit charities.
Most experts will tell you that there are no better cheerleaders for your brand than the people who help make and keep it a reality. But the question is how do you turn employees into “brand ambassadors”? The answer lies in solid internal communication and what Use Conflict author and this week’s guest, Dave Gerber, calls “positive conflict.”
In December 2017, Wyzowl, a video production company, conducted its annual state of video marketing study for a snapshot of video’s importance in marketing and branding. Some of its key findings include:
The strength of one’s brand lies in its ability to demonstrate its capabilities, communicate successfully with customers and stakeholders, and display personality and authenticity. And according to recent studies, there is certainly no better way to accomplish all of this than through visual information.
In the world of nonprofits, there are similarities to the marketing and branding efforts of their commercial counterparts.
Similar, but not exact.
Lately, it seems no company or prominent figure can stay out of the harsh spotlight of public scrutiny. As audiences become more and more polarized, the knife's edge that businesses and organizations have to walk become sharper and thinner.
Growing trends of employee gaffes, outrage against public figures, and debates over governmental policies are giving businesses and organizations lots of unwanted attention. They also are leaving many CEOs, business owners and even seasoned political leaders, wondering how things went south and what actions will set things back on course.