Vox Optima

The Role of Public Relations in Advocacy

It’s time for The Brand Ambassadors to roll their sleeves up and tackle the topic of public relations in advocacy. What’s the difference, if any, between advocacy and lobbying? What are the ethical and legal responsibilities for PR pros? This week Merritt and Gary welcome Dennis Willard, President of Precision New Media, to discuss public relations in advocacy and political campaigns.

Vox Optima Returns to "The Line" Discussion Panel

Our executive director and owner, Merritt Hamilton Allen, returns to the New Mexico In Focus’ The Line panel along with host, Gene Grant, director of state operations and Common Cause, Viki Harrison, New Mexico Political Report reporter, Andy Lyman, and The Albuquerque Journal reporter, Dan McKay, to discuss several issues facing the state …

The Brand Ambassadors - Getting Your Media Relations Right

There’s more to media relations than a few snappy press releases and Twitter direct messages to reporters. Effective media relations pros know that reporters and editors want relevant stories and content formatted to their outlets’ needs.

The Brand Ambassadors - Building Social Media Campaigns

In many episodes of The Brand Ambassadors, the topic of social media has been discussed to varying degrees and the importance it plays with audience outreach and engagement.  This week, Merritt and Gary welcome Kristelle Siarza, the founder and CEO of Siarza Social Digital, to break down the elements of a good social media campaign.

The Brand Ambassadors - Strategically Realistic

Successful people - whether they are in public relations, finance, business startups, government and so on - will always tell you their success depended on having a solid strategy.  However, a lot of them won’t tell have realistic and practical their strategies were. Absolutely every endeavor needs a strategy, but how many of those endeavors built a detailed, overly comprehensive strategy that immediately went into a bookshelf somewhere, never to be seen again.  

The Brand Ambassadors - Digital Signage and Your Brand

Every time technology brings us new ways to communicate, marketing and public relation pros have found ways to integrate that tech into their strategies for getting messaging in front of audiences. Today we turn printed books into audiobooks; lectures and TEDTalks become podcasts, videos, and blog posts; and the range of options is limited only by imagination and audience preferences.

The Brand Ambassadors - Branding Through Social Media Communities

Part of developing a strong brand involves knowing your audiences and having a reliable outlet for credible, authentic communication.  Well-branded organizations put a lot of work into developing lines of outreach to clients, consumers and others through a number of methods that can include traditional and digital newsletters, email marketing, events, webinars and the list goes on.  However most marketers and PR pros will tell that despite its current issues and challenges today, social media still reigns supreme for developing and building a community of individuals looking for what your organization has to offer.