authenticity

The Brand Ambassadors - Bringing Your Media Interview 'A-Game'

Getting your message out cannot be limited to owned media and advertising alone.  To get your story in front of your audience means talking to and developing relationships with reporters and other members of the Fourth Estate.

But when it comes to talking with the media, are the people who represent the face of your company ready for those interviews? Do they understand the nuances of giving an effective interview or how to avoid the traps that some interviews can present?

Building a Brand Ethos - It's Personal

Do your employees champion your business or do they simply clock in and out? Are you actively reaching out to them to ensure they understand all the nuances of the company? Are you building your own brand ambassadors?

In this week's episode of The Brand Ambassadors, hosts Merritt and Gary  continue their analysis and discussion of workforce engagement and motivation by welcoming guest Jeffrey Candelaria of Konnection Now.