There’s more to a small business than a great idea that people are excited about. It takes business savvy, sales funnel strategies, product or services delivery processes, financing. It takes guts because starting a small business is really a leap of faith.
Whether your business is small, medium or large, an effective content marketing strategy is an essential element of getting your company and its message noticed. But what is content marketing? How do you develop a workable, practical content marketing strategy? And how do you know if it is working for you or not?
In this week’s episode of The Brand Ambassadors, Merritt Hamilton Allen and Gary Potterfield will attempt to scale the Federal Sales Vertical. To guide them on their climb will be Kevin Mahoney, CEO of Sanctum Federal and blogger-in-chief at KevinFederal.com. In his more than 25 years of Federal IT sales and marketing, Kevin has learned that success in the Federal sales vertical requires both a clearly defined plan and honest to goodness interpersonal relations. With more than $127 million in revenue generation, when Kevin talks, The Brand Ambassadors listen.
Success in today’s business environment requires adapting to change. Change can be driven by any number of factors, including technology, market demand, government policies, mergers and acquisitions. On this week’s show, Merritt Hamilton Allen and Gary Potterfield discuss how change affects an organization’s brand with Dave Tang, senior vice-president of corporate marketing for Western Digital Corporation, leading the ongoing transformation of the Western Digital brand.