Success in today’s business environment requires adapting to change. Change can be driven by any number of factors, including technology, market demand, government policies, mergers and acquisitions. On this week’s show, Merritt Hamilton Allen and Gary Potterfield discuss how change affects an organization’s brand with Dave Tang, senior vice-president of corporate marketing for Western Digital Corporation, leading the ongoing transformation of the Western Digital brand.
Some of the strongest brands out there were built from the inside out. The brand is part of the corporate culture and the biggest ambassadors for the company are its employees. That's where businesses and their customers get the greatest return on investment -- by making true believers out of the employees.
Andrew Barlow of Overflow Communications joins Merritt Hamilton Allen and Gary Potterfield this week to tell listeners how to imprint their brand on their corporate culture. Brands begin from the inside out - your employees have to know the culture and brand values to relay them to you customers.