Despite all the planning and preparations, natural – and man-made – disasters are difficult for communication and public information professionals to manage. They are faced with helping first responders do their jobs, informing the public and keeping them calm, and getting the right information out that supports public safety and possibly evacuations. The Kilauea volcanic activity on the island of Hawaii is a classic example.
In this episode of “The Brand Ambassadors,” Merritt and Gary explore the challenges faced by corporate, military and government communicators face when Mother Nature decides to remind humanity who’s really in charge. They are joined by Christian Gearheart, Vox Optima’s digital communication and imagery specialist, who reaches back to his days working with the U.S. Forestry Service as a public affairs specialist.