Facebook, Twitter and other major social media platforms are facing reduced levels of trust for their audiences. Facebook specifically announced changes to its algorithms to focus on "engaging content," which presents challenges to company pages that rely heavily on organic content for its marketing efforts. And then there's all the issues facing brands on how they manage social media as a brand and how they manage employee social media activities as they relate to the brand.
Some of the strongest brands out there were built from the inside out. The brand is part of the corporate culture and the biggest ambassadors for the company are its employees. That's where businesses and their customers get the greatest return on investment -- by making true believers out of the employees.
Andrew Barlow of Overflow Communications joins Merritt Hamilton Allen and Gary Potterfield this week to tell listeners how to imprint their brand on their corporate culture. Brands begin from the inside out - your employees have to know the culture and brand values to relay them to you customers.