In many episodes of The Brand Ambassadors, the topic of social media has been discussed to varying degrees and the importance it plays with audience outreach and engagement. This week, Merritt and Gary welcome Kristelle Siarza, the founder and CEO of Siarza Social Digital, to break down the elements of a good social media campaign.
Whether your business is small, medium or large, an effective content marketing strategy is an essential element of getting your company and its message noticed. But what is content marketing? How do you develop a workable, practical content marketing strategy? And how do you know if it is working for you or not?
"Content is king" is an overused, but nonetheless valid, expression in the digital signage industry. A signage network can employ 4K, 3D, virtual reality, and who knows what else to attract the attention of the target audience. But after the thrill wears off, the screens better show something relevant or the network will be reduced to cutting edge wallpaper.