crisis comms

The Brand Ambassadors - Natural Disasters & Crisis Communications (AKA The End Is Near!)

Despite all the planning and preparations, natural – and man-made – disasters are difficult for communication and public information professionals to manage.  They are faced with helping first responders do their jobs, informing the public and keeping them calm, and getting the right information out that supports public safety and possibly evacuations.  The Kilauea volcanic activity on the island of Hawaii is a classic example.

In this episode of “The Brand Ambassadors,” Merritt and Gary explore the challenges faced by corporate, military and government communicators face when Mother Nature decides to remind humanity who’s really in charge.  They are joined by Christian Gearheart, Vox Optima’s digital communication and imagery specialist, who reaches back to his days working with the U.S. Forestry Service as a public affairs specialist.

The Brand Ambassadors - The Ultimate Crisis

The changing technology is changing the way we communicate during a crisis.

In recent years, communities have gone from relying on the TV and radio civil defense alerts to emergency alerts via email, SMS text alerts, robo calls from law enforcement, social media and corporate digital signage alerts in almost real-time.

2017: The Year in Public Relations

Public relations 2017 was a tumultuous year filled with dozens of major PR events that impacted society and the news cycle. If it wasn't Hollywood and political icons falling from grace over accusations of sexual harassment or assault, then it was the almost weekly political and social battles being waged on social media and news outlets. It was definitely a rollercoaster of a PR year!