crisis management

The Brand Ambassadors - Trends in Reputation Management

Lately, it seems no company or prominent figure can stay out of the harsh spotlight of public scrutiny. As audiences become more and more polarized, the knife's edge that businesses and organizations have to walk become sharper and thinner.

Growing trends of employee gaffes, outrage against public figures, and debates over governmental policies are giving businesses and organizations lots of unwanted attention. They also are leaving many CEOs, business owners and even seasoned political leaders, wondering how things went south and what actions will set things back on course.