In December 2017, Wyzowl, a video production company, conducted its annual state of video marketing study for a snapshot of video’s importance in marketing and branding. Some of its key findings include:
Whether you love them or hate them, trade shows and special events are truly unique communication options for engaging, face-to-face marketing. Special events and trade shows are an integrated selling tool – sales, technical, live demonstrations, executive suite management and collateral material all come together in a forum where statistically 83 percent of attendees have some level of buying power.
Every time technology brings us new ways to communicate, marketing and public relation pros have found ways to integrate that tech into their strategies for getting messaging in front of audiences. Today we turn printed books into audiobooks; lectures and TEDTalks become podcasts, videos, and blog posts; and the range of options is limited only by imagination and audience preferences.
Podcasting, video blogs, livestreaming. These are just a few of the multimedia tools available to promote your brand in today's connected world. Join hosts Merritt Allen and Gary Potterfield as they explore the world of multimedia, and the pros and cons of various tools and techniques used to get the word out.
"Content is king" is an overused, but nonetheless valid, expression in the digital signage industry. A signage network can employ 4K, 3D, virtual reality, and who knows what else to attract the attention of the target audience. But after the thrill wears off, the screens better show something relevant or the network will be reduced to cutting edge wallpaper.