In this week’s episode of The Brand Ambassadors, Merritt Hamilton Allen and Gary Potterfield will attempt to scale the Federal Sales Vertical. To guide them on their climb will be Kevin Mahoney, CEO of Sanctum Federal and blogger-in-chief at KevinFederal.com. In his more than 25 years of Federal IT sales and marketing, Kevin has learned that success in the Federal sales vertical requires both a clearly defined plan and honest to goodness interpersonal relations. With more than $127 million in revenue generation, when Kevin talks, The Brand Ambassadors listen.
Do your employees champion your business or do they simply clock in and out? Are you actively reaching out to them to ensure they understand all the nuances of the company? Are you building your own brand ambassadors?
In this week's episode of The Brand Ambassadors, hosts Merritt and Gary continue their analysis and discussion of workforce engagement and motivation by welcoming guest Jeffrey Candelaria of Konnection Now.