Most experts will tell you that there are no better cheerleaders for your brand than the people who help make and keep it a reality. But the question is how do you turn employees into “brand ambassadors”? The answer lies in solid internal communication and what Use Conflict author and this week’s guest, Dave Gerber, calls “positive conflict.”
Do you stand out from the rest of the crowd? Are you preparing your personal brand to show that you can be a valued asset for potential employers? While it's great to help make a company or organization's brand red-hot, it's also important to make sure you are just as recognizable.
Co-hosts Merritt Hamilton Allen and Gary Potterfield talk about developing personal brands, the steps and tactics they took for their own brands when building their own careers, and what employers are going to look for when analyzing the brand of a potential employee. Merritt highlights a number of tactics to promote personal brands centered on a robust and engaging social media presence, while Gary talks about demonstrating professional capabilities and achievements ... all couched in his usual dry wit and obscure pop culture references.