Facebook, Twitter and other major social media platforms are facing reduced levels of trust for their audiences. Facebook specifically announced changes to its algorithms to focus on "engaging content," which presents challenges to company pages that rely heavily on organic content for its marketing efforts. And then there's all the issues facing brands on how they manage social media as a brand and how they manage employee social media activities as they relate to the brand.
Do your employees champion your business or do they simply clock in and out? Are you actively reaching out to them to ensure they understand all the nuances of the company? Are you building your own brand ambassadors?
In this week's episode of The Brand Ambassadors, hosts Merritt and Gary continue their analysis and discussion of workforce engagement and motivation by welcoming guest Jeffrey Candelaria of Konnection Now.