What does it take to successfully plan and execute a campaign or an event? When should you begin? Who needs to be involved and how do you divide responsibilities? How do you measure success? All questions faced by solopreneurs, large corporations, government agencies and nonprofit charities.
Whether you love them or hate them, trade shows and special events are truly unique communication options for engaging, face-to-face marketing. Special events and trade shows are an integrated selling tool – sales, technical, live demonstrations, executive suite management and collateral material all come together in a forum where statistically 83 percent of attendees have some level of buying power.