innovation

The Brand Ambassadors - Redefining Brand Identity

Success in today’s business environment requires adapting to change. Change can be driven by any number of factors, including technology, market demand, government policies, mergers and acquisitions.  On this week’s show, Merritt Hamilton Allen and Gary Potterfield  discuss how change affects an organization’s brand with Dave Tang, senior vice-president of corporate marketing for Western Digital Corporation, leading the ongoing transformation of the Western Digital brand.