In many episodes of The Brand Ambassadors, the topic of social media has been discussed to varying degrees and the importance it plays with audience outreach and engagement. This week, Merritt and Gary welcome Kristelle Siarza, the founder and CEO of Siarza Social Digital, to break down the elements of a good social media campaign.
Successful people - whether they are in public relations, finance, business startups, government and so on - will always tell you their success depended on having a solid strategy. However, a lot of them won’t tell have realistic and practical their strategies were. Absolutely every endeavor needs a strategy, but how many of those endeavors built a detailed, overly comprehensive strategy that immediately went into a bookshelf somewhere, never to be seen again.