journalism

The Role of Public Relations in Advocacy

It’s time for The Brand Ambassadors to roll their sleeves up and tackle the topic of public relations in advocacy. What’s the difference, if any, between advocacy and lobbying? What are the ethical and legal responsibilities for PR pros? This week Merritt and Gary welcome Dennis Willard, President of Precision New Media, to discuss public relations in advocacy and political campaigns.

The Brand Ambassadors - Building Reporter Relationships

The world today is getting noisier and louder every minute.  

The Internet adds content for public consumption every second and it all competes for the attention of all kinds of audiences. In other words, your message has to be engaging and interesting or it’s going to be drowned out.  You have to have a great story to tell.

The Brand Ambassadors - Rise of Independent Newspapers

Any chance you have a newspaper subscription?  Best guess – no, you don’t.  The changes in the business of journalism and the operations of newspapers has changed radically during the last couple of decades and certainly with the advent of the Internet and social media.

In this week’s episode, Merritt and Gary talk about the changes affecting the world of print journalism.  They explore why newspaper newsrooms have been shrinking, how many large metro newspapers are part of huge corporate publishing chains, and what the positive and negative impacts of digital publishing have had on local small independent newspapers.

The Brand Ambassadors - Where The Jobs Are

This week's show focuses on the Millennial job seeker who's interested in developing a promising career in public relations, journalism or communication. Hosts Merritt and Gary will talk with Kim Marks Malone, public relations and journalism professor at the University of Memphis and the adviser for the university's student-run strategic communication firm, Meeman 901 Strategies.

All university students home for winter break, parents of same, and job seekers need to tune in to this show to learn who is hiring whom and for what.