Successful people - whether they are in public relations, finance, business startups, government and so on - will always tell you their success depended on having a solid strategy. However, a lot of them won’t tell have realistic and practical their strategies were. Absolutely every endeavor needs a strategy, but how many of those endeavors built a detailed, overly comprehensive strategy that immediately went into a bookshelf somewhere, never to be seen again.
Whether your business is small, medium or large, an effective content marketing strategy is an essential element of getting your company and its message noticed. But what is content marketing? How do you develop a workable, practical content marketing strategy? And how do you know if it is working for you or not?