What does it take to successfully plan and execute a campaign or an event? When should you begin? Who needs to be involved and how do you divide responsibilities? How do you measure success? All questions faced by solopreneurs, large corporations, government agencies and nonprofit charities.
The world today is getting noisier and louder every minute.
The Internet adds content for public consumption every second and it all competes for the attention of all kinds of audiences. In other words, your message has to be engaging and interesting or it’s going to be drowned out. You have to have a great story to tell.
There’s more to media relations than a few snappy press releases and Twitter direct messages to reporters. Effective media relations pros know that reporters and editors want relevant stories and content formatted to their outlets’ needs.
Media organizations operate on many fronts, including print, digital, video and social media, to get information to consumers. If you’re trying to get your information to those media organizations, and those readers, it helps to know how they work.
Part of developing a strong brand involves knowing your audiences and having a reliable outlet for credible, authentic communication. Well-branded organizations put a lot of work into developing lines of outreach to clients, consumers and others through a number of methods that can include traditional and digital newsletters, email marketing, events, webinars and the list goes on. However most marketers and PR pros will tell that despite its current issues and challenges today, social media still reigns supreme for developing and building a community of individuals looking for what your organization has to offer.
Getting your message out cannot be limited to owned media and advertising alone. To get your story in front of your audience means talking to and developing relationships with reporters and other members of the Fourth Estate.
But when it comes to talking with the media, are the people who represent the face of your company ready for those interviews? Do they understand the nuances of giving an effective interview or how to avoid the traps that some interviews can present?
Crises will strike. It’s not a matter of if, but when. Is your company ready?