There’s more to media relations than a few snappy press releases and Twitter direct messages to reporters. Effective media relations pros know that reporters and editors want relevant stories and content formatted to their outlets’ needs.
Media organizations operate on many fronts, including print, digital, video and social media, to get information to consumers. If you’re trying to get your information to those media organizations, and those readers, it helps to know how they work.
Getting your message out cannot be limited to owned media and advertising alone. To get your story in front of your audience means talking to and developing relationships with reporters and other members of the Fourth Estate.
But when it comes to talking with the media, are the people who represent the face of your company ready for those interviews? Do they understand the nuances of giving an effective interview or how to avoid the traps that some interviews can present?