Every time technology brings us new ways to communicate, marketing and public relation pros have found ways to integrate that tech into their strategies for getting messaging in front of audiences. Today we turn printed books into audiobooks; lectures and TEDTalks become podcasts, videos, and blog posts; and the range of options is limited only by imagination and audience preferences.
Part of developing a strong brand involves knowing your audiences and having a reliable outlet for credible, authentic communication. Well-branded organizations put a lot of work into developing lines of outreach to clients, consumers and others through a number of methods that can include traditional and digital newsletters, email marketing, events, webinars and the list goes on. However most marketers and PR pros will tell that despite its current issues and challenges today, social media still reigns supreme for developing and building a community of individuals looking for what your organization has to offer.
Partner marketing focuses on communicating value to, with and through resellers, distributors, alliance partners, agents and other third-type companies to help market and promote your organization. No matter what you offer, when it comes to partner marketing, there are two important questions that all parties need to answer: What’s in it for them and why should they care?