Media organizations operate on many fronts, including print, digital, video and social media, to get information to consumers. If you’re trying to get your information to those media organizations, and those readers, it helps to know how they work.
"Content is king" is an overused, but nonetheless valid, expression in the digital signage industry. A signage network can employ 4K, 3D, virtual reality, and who knows what else to attract the attention of the target audience. But after the thrill wears off, the screens better show something relevant or the network will be reduced to cutting edge wallpaper.