sales

The Brand Ambassadors - Event-Based Branding

Whether you love them or hate them, trade shows and special events are truly unique communication options for engaging, face-to-face marketing.  Special events and trade shows are an integrated selling tool – sales, technical, live demonstrations, executive suite management and collateral material all come together in a forum where statistically 83 percent of attendees have some level of buying power.  

Scaling the Federal Vertical

In this week’s episode of The Brand Ambassadors, Merritt Hamilton Allen and Gary Potterfield will attempt to scale the Federal Sales Vertical. To guide them on their climb will be Kevin Mahoney, CEO of Sanctum Federal and blogger-in-chief at KevinFederal.com. In his more than 25 years of Federal IT sales and marketing, Kevin has learned that success in the Federal sales vertical requires both a clearly defined plan and honest to goodness interpersonal relations. With more than $127 million in revenue generation, when Kevin talks, The Brand Ambassadors listen.