Success in today’s business environment requires adapting to change. Change can be driven by any number of factors, including technology, market demand, government policies, mergers and acquisitions. On this week’s show, Merritt Hamilton Allen and Gary Potterfield discuss how change affects an organization’s brand with Dave Tang, senior vice-president of corporate marketing for Western Digital Corporation, leading the ongoing transformation of the Western Digital brand.
Some of the strongest brands out there were built from the inside out. The brand is part of the corporate culture and the biggest ambassadors for the company are its employees. That's where businesses and their customers get the greatest return on investment -- by making true believers out of the employees.
Andrew Barlow of Overflow Communications joins Merritt Hamilton Allen and Gary Potterfield this week to tell listeners how to imprint their brand on their corporate culture. Brands begin from the inside out - your employees have to know the culture and brand values to relay them to you customers.
This week's show focuses on the Millennial job seeker who's interested in developing a promising career in public relations, journalism or communication. Hosts Merritt and Gary will talk with Kim Marks Malone, public relations and journalism professor at the University of Memphis and the adviser for the university's student-run strategic communication firm, Meeman 901 Strategies.
All university students home for winter break, parents of same, and job seekers need to tune in to this show to learn who is hiring whom and for what.