What does it take to successfully plan and execute a campaign or an event? When should you begin? Who needs to be involved and how do you divide responsibilities? How do you measure success? All questions faced by solopreneurs, large corporations, government agencies and nonprofit charities.
The strength of one’s brand lies in its ability to demonstrate its capabilities, communicate successfully with customers and stakeholders, and display personality and authenticity. And according to recent studies, there is certainly no better way to accomplish all of this than through visual information.
Despite all the planning and preparations, natural – and man-made – disasters are difficult for communication and public information professionals to manage. They are faced with helping first responders do their jobs, informing the public and keeping them calm, and getting the right information out that supports public safety and possibly evacuations. The Kilauea volcanic activity on the island of Hawaii is a classic example.
In this episode of “The Brand Ambassadors,” Merritt and Gary explore the challenges faced by corporate, military and government communicators face when Mother Nature decides to remind humanity who’s really in charge. They are joined by Christian Gearheart, Vox Optima’s digital communication and imagery specialist, who reaches back to his days working with the U.S. Forestry Service as a public affairs specialist.
There’s more to media relations than a few snappy press releases and Twitter direct messages to reporters. Effective media relations pros know that reporters and editors want relevant stories and content formatted to their outlets’ needs.
In many episodes of The Brand Ambassadors, the topic of social media has been discussed to varying degrees and the importance it plays with audience outreach and engagement. This week, Merritt and Gary welcome Kristelle Siarza, the founder and CEO of Siarza Social Digital, to break down the elements of a good social media campaign.
Part of developing a strong brand involves knowing your audiences and having a reliable outlet for credible, authentic communication. Well-branded organizations put a lot of work into developing lines of outreach to clients, consumers and others through a number of methods that can include traditional and digital newsletters, email marketing, events, webinars and the list goes on. However most marketers and PR pros will tell that despite its current issues and challenges today, social media still reigns supreme for developing and building a community of individuals looking for what your organization has to offer.