Successful people - whether they are in public relations, finance, business startups, government and so on - will always tell you their success depended on having a solid strategy. However, a lot of them won’t tell have realistic and practical their strategies were. Absolutely every endeavor needs a strategy, but how many of those endeavors built a detailed, overly comprehensive strategy that immediately went into a bookshelf somewhere, never to be seen again.
Part of developing a strong brand involves knowing your audiences and having a reliable outlet for credible, authentic communication. Well-branded organizations put a lot of work into developing lines of outreach to clients, consumers and others through a number of methods that can include traditional and digital newsletters, email marketing, events, webinars and the list goes on. However most marketers and PR pros will tell that despite its current issues and challenges today, social media still reigns supreme for developing and building a community of individuals looking for what your organization has to offer.
There’s more to a small business than a great idea that people are excited about. It takes business savvy, sales funnel strategies, product or services delivery processes, financing. It takes guts because starting a small business is really a leap of faith.