storytelling

The Brand Ambassadors - Building Reporter Relationships

The world today is getting noisier and louder every minute.  

The Internet adds content for public consumption every second and it all competes for the attention of all kinds of audiences. In other words, your message has to be engaging and interesting or it’s going to be drowned out.  You have to have a great story to tell.

The Brand Ambassadors - What Goes into Imagery for Business Part 2

In December 2017, Wyzowl, a video production company, conducted its annual state of video marketing study for a snapshot of video’s importance in marketing and branding.  Some of its key findings include:

The Brand Ambassadors - What Goes Into Imagery for Business - Part 1

The strength of one’s brand lies in its ability to demonstrate its capabilities, communicate successfully with customers and stakeholders, and display personality and authenticity. And according to recent studies, there is certainly no better way to accomplish all of this than through visual information.

The Brand Ambassadors - Rise of Independent Newspapers

Any chance you have a newspaper subscription?  Best guess – no, you don’t.  The changes in the business of journalism and the operations of newspapers has changed radically during the last couple of decades and certainly with the advent of the Internet and social media.

In this week’s episode, Merritt and Gary talk about the changes affecting the world of print journalism.  They explore why newspaper newsrooms have been shrinking, how many large metro newspapers are part of huge corporate publishing chains, and what the positive and negative impacts of digital publishing have had on local small independent newspapers.

The Brand Ambassadors - Getting Your Media Relations Right

There’s more to media relations than a few snappy press releases and Twitter direct messages to reporters. Effective media relations pros know that reporters and editors want relevant stories and content formatted to their outlets’ needs.

The Brand Ambassadors - Bringing Your Media Interview 'A-Game'

Getting your message out cannot be limited to owned media and advertising alone.  To get your story in front of your audience means talking to and developing relationships with reporters and other members of the Fourth Estate.

But when it comes to talking with the media, are the people who represent the face of your company ready for those interviews? Do they understand the nuances of giving an effective interview or how to avoid the traps that some interviews can present?